Consequently, it does not have an online profile that it can use to serve you targeted ads. The search engine does not store any personal information, including your search history and IP address.

Privacy is DuckDuckGo’s main selling point. Winner: Google Privacy | DuckDuckGo or Google? It’s just that it would have taken additional steps. I would still have been able to find the Knight Rider movie with DuckDuckGo. The only difference is that Google has some information on you and can put the most relevant results at the top of the search results. The best DuckDuckGo can do is direct you to popular booking sites where you can book a hotel based on your location.īut overall, the search results returned by Google are not that different from those on DuckDuckGo. If you search online for hotels near me, recommendations from Google will most certainly be a better fit than those from DuckDuckGo because the former has access to your location info and former searches. The search engine knows what you want to find because they have profiled you based on your online activities. It’s scary when you start to realize just how much Google knows about you. Unfortunately, the search efficiency offered by Google comes at the cost of your privacy.

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